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The Book Marketing Action Podcast

Weaving Influence



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Launch Week Series: What Do You Do After Launch Day

On this episode, I share about my team’s surprise launch party and about evaluating your traction on Amazon, especially related to reviews and sales rank. I give some insights about what your sales rank means, what you can expect, and the importance of understanding that your sales rank on Amazon does not give you a complete picture of how your book is doing. I cite recent examples like Susan Cain’s NYT bestseller, Bittersweet and Whitney Johnson’s USA Today/WSJ Bestseller Smart Growth.

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