The Book Marketing Action Podcast
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Marketing Your Book as a Marginalized Author
In this episode, Becky talks to Caroline J. Sumlin—writer, speaker, and educator with a passion for helping all people reclaim their self-worth and their humanity. Listen as Caroline shares insights into her book's powerful message and the challenges she faced while marketing as a first-time author. The discussion delves into the journey of marketing a book as a marginalized author, the struggles of balancing personal beliefs with marketing expectations, and how important it is for authors to connect authentically with their audience. During the episode, you’ll learn: About Caroline, her book We’ll All Be Free, and her work in the world. How some of the beliefs Caroline is trying to counteract in her book have negatively impacted her book marketing journey.The realities of marketing a book as someone with a marginalized identity. What Caroline’s expectations were going into the launch of her book and how those have shifted since its release. Caroline’s approach to sharing her personal stories and experiences in online spaces to connect with potential readers.Which book marketing strategies have been the most effective for Caroline, and which ones weren’t as effective as she hoped. How using the anniversary of her book’s release as a milestone for continued marketing has helped Caroline stay energized and passionate about her work. About Caroline’s struggle of balancing her responsibilities as a full-time homeschooling parent with her career ambitions and book marketing efforts.Caroline’s advice for first-time authors who are preparing to market their books. Don’t forget to check out our show notes, which include action steps and resources. Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
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