The Book Marketing Action Podcast

Weaving Influence

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A Fun Approach to Book Marketing

4/7/2026 • 31 min

In this episode, Becky is joined by Bree Groff—workplace culture expert and author of Today Was Fun: A Book About Work (Seriously)—to explore what it looks like to market a book in a way that feels joyful, authentic, and aligned. From designing a standout book cover and interactive website to creating influencer kits and experimenting with guerrilla marketing ta… Play episode

Building a Book Launch Around Alignment and Community
Why Bestseller Lists Don’t Tell the Whole Story
The Power of Purpose for Long-Term Book Promotion
How to Build a Profitable Author Business
How To Sustain Book Sales Long After Launch Day
Marketing With Intention and Showing Up Where It Matters
Introducing Weaving Influence Press
What Happens When You Bet on Yourself as a Writer
How Purposeful Publishing Drives Long-Term Book Success
What Every Nonfiction Author Should Know About Publishing
Building an Author Brand That Attracts the Right Readers
Strategic Connections That Open Doors for Authors
What First-Time Authors Need to Know About Hiring Self-Publishing Support
The Long-Term Impact of Strategic Book PR
The Evolving Landscape of the Book Publishing Industry
The Art of Authentic Self-Expression
Achieving Success as a Debut Author
Advanced Tactics for Marketing Your Book (Bonus Season Part 3)
Unlocking Book Marketing Success With the Four Reach Commitments (Bonus Se…
The Four Phases of Marketing a Book (Bonus Season Part 1)
Navigating Grief Through Writing and Podcasting
Breaking Up the Digital Book Monopoly
Pre-Order Campaigns for Self-Published and Hybrid-Published Authors
Pre-Order Campaigns for Traditionally Published Authors
Expanding Your Book’s Global Reach
Shifting Your Book Marketing Mindset
Bringing the Vulnerability of a Memoir to Social Media
Insider Tips for Getting Your Message in Front of the Media
Marketing Your Book as a Marginalized Author
Adapting After a Book Launch
Navigating Book Publicity
Book Endorsement Insights From an Author and a Publishing Expert
The Value of Writers Conferences & Communities
Building an Online Presence to Achieve Book Marketing Success
The Power of Sharing Personal Stories
A Literary Agent’s Book Launch Journey
PR for Authors
Breaking Down Book Distribution
Investing in the Long-Term Value of Your Book
Writing the Right Book for Your Business
Book Marketing Insights from a Bestselling Author
The Porchlight Business Book Awards
The Return of USA TODAY’s Best-selling Booklist
Book Awards
Keeping Your Foot on the Gas
Unveiling the Secrets of Successful Authors
Building a Dynamic Launch Team
How to Gain Exposure for Your Book
Expectations Versus the Reality of Book Marketing

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