The Book Marketing Action Podcast

Weaving Influence

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Achieving Success as a Debut Author

3/11/2025 • 32 min

In the first episode of Season 6, Becky is joined by Alison Fragale—bestselling author, research psychologist, award-winning professor, and international keynote speaker—who talks about the remarkable journey of launching her debut book, Likeable Badass. Alison discusses key strategies and initiatives behind her launch, the experience of working with a “Big Five… Play episode

Advanced Tactics for Marketing Your Book (Bonus Season Part 3)
Unlocking Book Marketing Success With the Four Reach Commitments (Bonus Se…
The Four Phases of Marketing a Book (Bonus Season Part 1)
Navigating Grief Through Writing and Podcasting
Breaking Up the Digital Book Monopoly
Pre-Order Campaigns for Self-Published and Hybrid-Published Authors
Pre-Order Campaigns for Traditionally Published Authors
Expanding Your Book’s Global Reach
Shifting Your Book Marketing Mindset
Bringing the Vulnerability of a Memoir to Social Media
Insider Tips for Getting Your Message in Front of the Media
Marketing Your Book as a Marginalized Author
Adapting After a Book Launch
Navigating Book Publicity
Book Endorsement Insights From an Author and a Publishing Expert
The Value of Writers Conferences & Communities
Building an Online Presence to Achieve Book Marketing Success
The Power of Sharing Personal Stories
A Literary Agent’s Book Launch Journey
PR for Authors
Breaking Down Book Distribution
Investing in the Long-Term Value of Your Book
Writing the Right Book for Your Business
Book Marketing Insights from a Bestselling Author
The Porchlight Business Book Awards
The Return of USA TODAY’s Best-selling Booklist
Book Awards
Keeping Your Foot on the Gas
Unveiling the Secrets of Successful Authors
Building a Dynamic Launch Team
How to Gain Exposure for Your Book
Expectations Versus the Reality of Book Marketing
Sustaining Your Health and Wellbeing
Creating a Gateway Into Your World
How to Build a Thriving Online Community
Celebrating Milestones Reached and Reflecting on Lessons Learned
How To Mobilize Your Network
Work Innovation in the New Virtual World
Leveraging Virtual Events to Market Your Book
Demystifying Amazon
Writing a Book That Changes Lives
Book Marketing & Platform Building
The Book Publishing Industry
Best of Season 3
Building a Thriving Community with Dennis Pitocco
Fiction Book Marketing Strategies for Nonfiction Authors
Sustaining the Energy to Write with Martha Anne Toll
BONUS: Book Marketing Lessons with Laura Vanderkam
Something Special

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