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The Book Marketing Action Podcast

Weaving Influence



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Book Marketing Insights from a Bestselling Author

This episode unlocks some of the secrets of successful book marketing with insights from an accomplished author who has sold over one million books! Becky is joined by Michael Bungay Stanier—Bestselling Author of The Coaching Habit, Founder of Box of Crayons, Keynote Speaker, and the #1 Thought Leader on Coaching. During the episode, Michael talks about the continued success of his book, The Coaching Habit, and what he has learned about the book marketing journey as a result.  During the episode, Michael also shares:   About himself and his work in the world.How many Amazon reviews The Coaching Habit has, and how the process of getting reviews has been different for his more recent books. How many reviews he hopes to get for his latest book, How to Work With (Almost) Anyone, and what efforts that will take. Some statistics about book sales and what success really means as an author. Why he offers his books to people for free.How he received his top voice badge on LinkedIn and its impact. What it’s like having other people running his social media channels and the preparation that went into it. The mindset shift he had to make to allow others to build his social media presence and allow himself to step away from it.What he thinks about the idea of giving away the best content from a book through online content.His strategy for changing the working lives of 10 million people rather than focusing on specific book sales.How he measures whether or not he has affected a working relationship. How much time he takes between writing books. How the momentum for books and marketing has gotten easier as he’s progressed from book to book.Whether or not he anticipated that The Coaching Habit would become his “unicorn book.” How his books have fueled his other professional services, including speaking. Final thoughts about how to build an ecosystem around a book.  Don’t forget to check out our show notes, which include action steps and resources. Please feel free to message Becky at to share your thoughts!

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