The Book Marketing Action Podcast
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Adapting After a Book Launch
In this episode, Becky talks to Hesha Abrams—master mediator, keynote speaker, and author of Holding the Calm: The Secret to Resolving Conflict and Defusing Tension. Listen as Hesha talks about her author journey, the impact of her book marketing efforts, and how she has adapted over the years since her book launch to reach new audiences, define new goals, and find lasting success. During the episode, you’ll learn: About Hesha, her work in the world, and what inspired her to write her book. What Hesha was hoping to achieve when she wrote Holding the Calm.How completing the book and bringing it to life helped Hesha reach her goals.The impact Holding the Calm had on Hesha’s credibility and the perception of her expertise. What Hesha did to market her book and which parts were worthwhile in getting her message out to more readers.Some of the surprises Hesha encountered on her journey as an author. How Hesha’s book continues to serve her and the audiences she wants to reach more than two years after launch. One of Hesha’s tips for resolving conflict from Holding the Calm. Don’t forget to check out our show notes, which include action steps and resources. Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
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