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The Book Marketing Action Podcast

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The Return of USA TODAY’s Best-selling Booklist

This episode is about the exciting return of USA TODAY’s Best-selling Booklist! Becky is joined by sisters Nancy Sheed, Social Media Marketing and Communications Consultant at Sheed Communications, and Holland Saltsman, Owner of The Novel Neighbor. During the episode, Nancy and Holland discuss various bestseller lists and what they mean for authors, why USA TODAY’s list is so unique, and how authors and independent booksellers can benefit from its return.  During the episode, you will also discover:   Some of the bestseller lists that most authors pay attention to and why some of them are not easily attainable.Why USA TODAY’s Best-selling Booklist went on hiatus and what was previously driving the selection of books on the list. What is different about USA TODAY’s revised list and how it is more reflective of what the people want. The features of USA TODAY’s list that are different from other mainstream lists.What kind of titles have been showing up on USA TODAY’s Best-selling Booklist in the months since its return.Some of the criteria for authors who are hoping to make the list organically and land in the top 150. What else authors should know about USA TODAY’s Best-selling Booklist and how it is helping to support independent booksellers.How independently published authors may get their book on the shelves of a brick-and-mortar store like The Novel Neighbor. Nancy and Holland’s latest book recommendations! Don’t forget to check out our show notes, which include action steps and resources. Please feel free to message Becky at to share your thoughts!

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