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The Book Marketing Action Podcast

Weaving Influence



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Identifying Value with Susan Friedmann

This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Today Becky is joined by Susan Friedmann – Author, Marketing Mentor, Podcast Host, and Founder of Aviva Publishing. During the episode, Susan and Becky discuss the first commitment of Reach: value. Susan shares how she helps authors identify their niche market and how they can bring value to their target audience. Make sure to listen to the end of the episode for a special surprise! During the episode, Susan also shares: About herself, her work in the world, and how much she enjoyed Becky’s new book, Reach.Her definition of value as it relates to identifying a niche market. How often she works with authors who lack clarity about their core topics, the value they hope to bring, and the target audiences they hope to reach.Why having a niche is so important.How identifying your niche will bring you clarity about the publications or the places you need to show up in.The challenges authors face when they don’t have clarity about the value they want to bring.How an author or thought leader can determine whether or not their work is valuable.The criteria for how she evaluates manuscripts and the value they offer. For our show notes, including action steps and resources, visit:  Please feel free to send a message to Becky at to share your thoughts!

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