The Book Marketing Action Podcast
Weaving Influence
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Launch Week Series: How Will You Measure the Success of Your Launch
How do you measure the success of your book launch campaign? In this episode, I share some typical metrics and introduce a few metrics you may not have considered. Some typical metrics are: book sales, Amazon reviews, media placements, and social media sharing. But I ask you to consider the metrics of interaction, inspiration, and joy.
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