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The Book Marketing Action Podcast

Weaving Influence



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Selling vs. Marketing Your Book

Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Todd Sattersten—Publisher at Bard Press, “Producing One Best-Selling Business Book At A Time.” During this episode, Todd shares: About his work in the world and booksWhat is required for an author to successfully market and sell their bookHow the idea that you have to get the problem right and how he thinks the book, The ONE Thing, demonstrates that principleThe difference between selling books and marketing booksAs it relates to sales and marketing, tactics that he recommends that apply universallyWhy selling 10,000 books in the first year is so important  For our show notes, including action steps, and resources, visit: Please feel free to send a message to Becky at to share your thoughts!

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