The Book Marketing Action Podcast

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Book Marketing & Platform Building

1/24/2023 • 35 min

This episode is about the world of book marketing and how authors build their platforms. Becky is joined by Nancy Sheed—Social Media Marketing and Communications Consultant—who discusses her experience and career as a book marketer, what book marketing means to authors, and how to create sustainable, realistic book marketing approaches that lead to long-term suc… Play episode

The Book Publishing Industry
Best of Season 3
Building a Thriving Community with Dennis Pitocco
Fiction Book Marketing Strategies for Nonfiction Authors
Sustaining the Energy to Write with Martha Anne Toll
BONUS: Book Marketing Lessons with Laura Vanderkam
Something Special
Finding Balance Between Writing and Marketing with Megan Ericson
The Power of Storytelling with Steven James
Finding Your Niche as a Fiction Author with Jody Sperling
Sponsorships for Authors with Stephanie Chandler
The Book Launch Process Part II: Katherine Golub Interviews Becky Robinson
Longevity with Dorie Clark
The Book Launch Process: Katherine Golub Interviews Becky Robinson
Current Social Trends and TikTok with Christy Kirk
Staying Consistent with David Dye
Giving to Others Through Your Online Presence with Bob Burg
Identifying Value with Susan Friedmann
Launch Week Series: How Will You Measure the Success of Your Launch
Launch Week Series: Letdown is Normal
Launch Week Series: What Do You Do After Launch Day
Launch Week Series: Launch Day
Launch Week Series: Make Space for Launch
The Four Commitments of Reach
Reach Book Foreword with Whitney Johnson
Exploring Book Trailers
Embracing the Challenges of Book Marketing
Marketing Your Book With Love
Showing Up As Your Authentic Self
Aligning Your Marketing With Your Message
How Authors Can Use Cross-Promotion to Reach More Readers
Finding the Right Editor for Your Book
Bonus Episode: The “Reach More Readers Workshop”
Measuring and Maintaining the Success of Your Book Post-Launch
Launching a Book as a Marketing Professional
Marketing Your Book as a New Author
Barb Roose’s Author Journey
Implementing a Partnership Strategy
Chris Brogan’s Author Journey
Becoming an Evergreen Author
Justin Miller’s Author Journey
Building an Author Brand
Minal Bopaiah’s Author Journey
Bev Kaye’s Author Journey
Karin Hurt’s Author Journey
Selling vs. Marketing Your Book
Sabrina Horn’s Author Journey
Mark Miller’s Author Journey
Jon Gordon’s Author Journey

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