The Book Marketing Action Podcast

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Bringing the Vulnerability of a Memoir to Social Media

8/27/2024 • 21 min

In this episode, Becky talks to Ginelle Testa—Author of Make a Home Out of You: A Memoir, which is launching next week. Ginelle shares the inspiration behind writing a deeply personal book and her journey of overcoming addiction and finding self-love. She also talks about how showing up authentically in online spaces helped her grow her social media presence and… Play episode

Insider Tips for Getting Your Message in Front of the Media
Marketing Your Book as a Marginalized Author
Adapting After a Book Launch
Navigating Book Publicity
Book Endorsement Insights From an Author and a Publishing Expert
The Value of Writers Conferences & Communities
Building an Online Presence to Achieve Book Marketing Success
The Power of Sharing Personal Stories
A Literary Agent’s Book Launch Journey
PR for Authors
Breaking Down Book Distribution
Investing in the Long-Term Value of Your Book
Writing the Right Book for Your Business
Book Marketing Insights from a Bestselling Author
The Porchlight Business Book Awards
The Return of USA TODAY’s Best-selling Booklist
Book Awards
Keeping Your Foot on the Gas
Unveiling the Secrets of Successful Authors
Building a Dynamic Launch Team
How to Gain Exposure for Your Book
Expectations Versus the Reality of Book Marketing
Sustaining Your Health and Wellbeing
Creating a Gateway Into Your World
How to Build a Thriving Online Community
Celebrating Milestones Reached and Reflecting on Lessons Learned
How To Mobilize Your Network
Work Innovation in the New Virtual World
Leveraging Virtual Events to Market Your Book
Demystifying Amazon
Writing a Book That Changes Lives
Book Marketing & Platform Building
The Book Publishing Industry
Best of Season 3
Building a Thriving Community with Dennis Pitocco
Fiction Book Marketing Strategies for Nonfiction Authors
Sustaining the Energy to Write with Martha Anne Toll
BONUS: Book Marketing Lessons with Laura Vanderkam
Something Special
Finding Balance Between Writing and Marketing with Megan Ericson
The Power of Storytelling with Steven James
Finding Your Niche as a Fiction Author with Jody Sperling
Sponsorships for Authors with Stephanie Chandler
The Book Launch Process Part II: Katherine Golub Interviews Becky Robinson
Longevity with Dorie Clark
The Book Launch Process: Katherine Golub Interviews Becky Robinson
Current Social Trends and TikTok with Christy Kirk
Staying Consistent with David Dye
Giving to Others Through Your Online Presence with Bob Burg

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