The Book Marketing Action Podcast

Weaving Influence

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How To Sustain Book Sales Long After Launch Day

12/18/2025 • 56 min

What does it take to sell 60,000+ books in a year and keep the momentum going? In this final episode of Season 6, Alison Fragale returns to share the behind-the-scenes journey of writing her debut book, building a strong brand, and leveraging speaking opportunities to drive lasting impact. From navigating PR to engaging authentically on social media, Alison disc… Play episode

Marketing With Intention and Showing Up Where It Matters
Introducing Weaving Influence Press
What Happens When You Bet on Yourself as a Writer
How Purposeful Publishing Drives Long-Term Book Success
What Every Nonfiction Author Should Know About Publishing
Building an Author Brand That Attracts the Right Readers
Strategic Connections That Open Doors for Authors
What First-Time Authors Need to Know About Hiring Self-Publishing Support
The Long-Term Impact of Strategic Book PR
The Evolving Landscape of the Book Publishing Industry
The Art of Authentic Self-Expression
Achieving Success as a Debut Author
Advanced Tactics for Marketing Your Book (Bonus Season Part 3)
Unlocking Book Marketing Success With the Four Reach Commitments (Bonus Se…
The Four Phases of Marketing a Book (Bonus Season Part 1)
Navigating Grief Through Writing and Podcasting
Breaking Up the Digital Book Monopoly
Pre-Order Campaigns for Self-Published and Hybrid-Published Authors
Pre-Order Campaigns for Traditionally Published Authors
Expanding Your Book’s Global Reach
Shifting Your Book Marketing Mindset
Bringing the Vulnerability of a Memoir to Social Media
Insider Tips for Getting Your Message in Front of the Media
Marketing Your Book as a Marginalized Author
Adapting After a Book Launch
Navigating Book Publicity
Book Endorsement Insights From an Author and a Publishing Expert
The Value of Writers Conferences & Communities
Building an Online Presence to Achieve Book Marketing Success
The Power of Sharing Personal Stories
A Literary Agent’s Book Launch Journey
PR for Authors
Breaking Down Book Distribution
Investing in the Long-Term Value of Your Book
Writing the Right Book for Your Business
Book Marketing Insights from a Bestselling Author
The Porchlight Business Book Awards
The Return of USA TODAY’s Best-selling Booklist
Book Awards
Keeping Your Foot on the Gas
Unveiling the Secrets of Successful Authors
Building a Dynamic Launch Team
How to Gain Exposure for Your Book
Expectations Versus the Reality of Book Marketing
Sustaining Your Health and Wellbeing
Creating a Gateway Into Your World
How to Build a Thriving Online Community
Celebrating Milestones Reached and Reflecting on Lessons Learned
How To Mobilize Your Network

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