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The most overrated use of AI right now

Enterprise marketing teams are overusing AI for forward-looking projections. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, explains why AI excels at summarization but struggles with predictive accuracy. Brown outlines Adobe's three-pillar AI framework: delivering enhanced customer experiences through optimized content and advertising, implementing advanced measurement systems for campaign performance, and building foundational marketing automation tools that accelerate customer acquisition without relying on unreliable forecasting capabilities. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  The most slept-on product from Adobe that people should be using

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  This marketing job became more valuable thanks to AI

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  What does an SVP of a global company do on a daily basis?

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  Defining simply what Adobe does

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  Adobe SVP's take on Marketing Enterprise AI

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  Biggest mistake made while scaling Thrillist

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  One LinkedIn “best practice” that’s actually a waste of time

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  Putting links in your LinkedIn posts kills your reach?

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  Biggest lesson learned scaling Thrillist

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  Should you boost your best-performing LinkedIn posts with paid?

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  Waking Up Your Professional Network

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  One AI tool you absolutely can't do without

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  A lesson from operating nuclear submarines

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  The first SaaS platform to eliminate

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  One thing marketers are overcomplicating