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Which live sport is still the most valuable advertising property in America?

Connected TV is becoming a performance marketing channel. Alison Clark, CTV Go-to-Market Strategy Lead at AdRoll, brings 20 years of media experience across programmatic, CTV, digital, and linear. She explains why video strategy is merging into digital strategy instead of standing apart. Learn how omnichannel buying across television, display, and social works as one campaign, and why brand matters as much as tracking in an AI-first world. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  The mistake almost every conference speaker makes

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  Let AI agents use your platform or force marketers into your UI?

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  One AI tool every marketer should be experimenting with right now

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  How to launch AI-Native Marketing Campaigns

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  Will CTV merge fully with digital advertising?

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  How to move marketing budget into CTV

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  Will AI create more video ads or better video ads?

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  The biggest misconception marketers still have about CTV

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  How CTV Became Performance Marketing’s Next Channel

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  What's more important in the AI era: trust, traffic, or personalization?

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  If you could delete one category from the MarTech stack tomorrow, what wou…

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  What's one thing marketers still believe about websites that won't be true…

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  What's the scariest part of putting your revenue at risk?

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  Why LLM visibility is yet another vanity metric, why static websites can't…

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  The most human skill that becomes more valuable as AI gets better