MarTech Podcast ™ // Marketing + Technology = Business Growth

I Hear Everything

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AI gives confident answers without the context to back them up. Kelly Hopping, four-time CMO and current CMO at 6sense, breaks down where AI's missing context creates risk for go-to-market teams. She explains how GTM intelligence platforms fill gaps that generic AI models miss, why context depth matters more than model size, and what marketers need to validate b… Play episode

When Every Dashboard Is Green and Nothing Works
Building the Context Layer AI Is Missing
Why Your Hottest Accounts Aren't Buying
Have You Read What Your AI Is Sending?
Is the future all about marketing to machines?
The one one marketing workflow to build from scratch using AI
Should companies focus on building their own intelligence layer?
One AI capability marketers are consistently overestimating today
Operationalizing Marketing as AI-tooling evolves
Is AI more like a tool or an operating system?
One piece of marketing technology you think most teams could stop paying f…
One metric acquirers scrutinize that most marketers completely overlook
Changes to how you'll spend a marketing budget
By 2028 the AI tools developers could cost more than the developers themse…
Why Your Data Isn't Changing Your Business Decisions
The marketing workflow that will disappear completely over the next 3 years
What parenting can teach you about leading marketing teams
The mistake almost every conference speaker makes
Let AI agents use your platform or force marketers into your UI?
One AI tool every marketer should be experimenting with right now
How to launch AI-Native Marketing Campaigns
Will CTV merge fully with digital advertising?
How to move marketing budget into CTV
Will AI create more video ads or better video ads?
The biggest misconception marketers still have about CTV
Which live sport is still the most valuable advertising property in Americ…
How CTV Became Performance Marketing’s Next Channel
What's more important in the AI era: trust, traffic, or personalization?
If you could delete one category from the MarTech stack tomorrow, what wou…
What's one thing marketers still believe about websites that won't be true…
What's the scariest part of putting your revenue at risk?
Why LLM visibility is yet another vanity metric, why static websites can't…
The most human skill that becomes more valuable as AI gets better
Are we heading toward a future where brands matter less or more?
One thing marketers should stop doing immediately
Ban this phrase from every AI marketing keynote
Stop obsessing over this marketing metric
Why great marketing is like baking Cookies
The most slept-on product from Adobe that people should be using
This marketing job became more valuable thanks to AI
The most overrated use of AI right now
What does an SVP of a global company do on a daily basis?
Defining simply what Adobe does
Adobe SVP's take on Marketing Enterprise AI
Biggest mistake made while scaling Thrillist
One LinkedIn “best practice” that’s actually a waste of time
Putting links in your LinkedIn posts kills your reach?
Biggest lesson learned scaling Thrillist
Should you boost your best-performing LinkedIn posts with paid?

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MarTech Podcast ™ // Marketing + Technology = Business Growth

I Hear Everything

Podcast

Episodes

Latest Episodes

How to Become a Five-Time CMO