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Intent Data Is Dead. Alpha Signals Aren’t.

3/2/2026 • 50 min

Traditional intent data fails to predict actual buying behavior. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, explains how signal-based demand generation replaces outdated intent tracking methods. He outlines strategies for capturing alpha signals through AI-powered content engagement, building custom HubSpot workflows that activate on meaningful buyer … Play episode

One signal that tells you a company is actually ready for AI agents
Marketers will be embarrassed they used to do manually
The most dangerous thing a marketer can automate without human oversight
The biggest misconception CMOs have about what AI agents can actually repl…
Shared Traits of CEO Heavyweights
The Agentic Evolution according to Salesforce’s CMO
One marketing principle that stays constant across multiple companies
The biggest mistake in building orchestration workflows
Top 3 three tools in your marketing tech stack
One workflow that completely eliminated a painful manual handoff
Using AI to build more creative workflows
The marketing tactic everyone's sleeping on right now
Pitch to a 25-year-old performance marketer to get them to test direct mail
One growth tactic that worked in 2015 that will still work in 2035
The most creative piece of direct mail
AI Personalization in Direct Mail Campaigns
Unique Challenges in Building a Martech Company in 2026
The Year of Context Engineering
The Rise of AEO in 2026
MarTech Insights and Highlights from 2025
Scott Brinker’s 2026 Martech Predictions Unpacked
Is Your AI Too Personal?
The #1 CEO and CMO Red Flag
Stop Chasing Shiny Objects and Do This Instead
The Consultant's Secret Roadmap
Why CEO’s still don’t get modern marketing
What platform is best for a new creator?
What should marketers understand about Roblox as a serious platform?
Difference between being a CMO at private vs public company
Biggest MarTech Fail You've Ever Experienced?
To rebrand, or not to rebrand?
Three metrics that prove your content strategy is working
Biggest red flag that shows a company isn’t ready to start a video podcast
How do you get a company executive to say something quotable in their firs…
Advice you'd give to yourself before launching the B2B Growth podcast?
11 Must-Answer Questions to Build a B2B video
What's the biggest lie marketers tell themselves about their own data?
What is the coolest agent you’ve built for yourself?
What is your automaton tech-stack?
The best data source to understand what is popular in B2B media
Why Marketers Should Treat AI Like a Frenemy
What will the marketing analytics tech-stack look like in 5 years?
What legacy marketing metric needs to die?
Quickest way to improve analytics using live data in a campaign
The most important learning about data at Meta
CMO and Former Meta AI Marketer on AI’s Reality Check
Which frontier model will win the AI-platform battle?
The biggest risk of marketers trusting AI
One universal truth of marketing for B2B Tech companies

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