MarTech Podcast ™ // Marketing + Technology = Business Growth

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AI personalization crosses the line when customers can't understand why they're receiving specific treatments. Kathryn Rathje, Partner at McKinsey, explains how marketers often expose too much data instead of focusing on relevance. She discusses the value exchange principle for ethical personalization and why context matters more than data volume. The conversati… Play episode

The #1 CEO and CMO Red Flag
Stop Chasing Shiny Objects and Do This Instead
The Consultant's Secret Roadmap
Why CEO’s still don’t get modern marketing
What platform is best for a new creator?
What should marketers understand about Roblox as a serious platform?
Difference between being a CMO at private vs public company
Biggest MarTech Fail You've Ever Experienced?
To rebrand, or not to rebrand?
Three metrics that prove your content strategy is working
Biggest red flag that shows a company isn’t ready to start a video podcast
How do you get a company executive to say something quotable in their firs…
Advice you'd give to yourself before launching the B2B Growth podcast?
11 Must-Answer Questions to Build a B2B video
What's the biggest lie marketers tell themselves about their own data?
What is the coolest agent you’ve built for yourself?
What is your automaton tech-stack?
The best data source to understand what is popular in B2B media
Why Marketers Should Treat AI Like a Frenemy
What will the marketing analytics tech-stack look like in 5 years?
What legacy marketing metric needs to die?
Quickest way to improve analytics using live data in a campaign
The most important learning about data at Meta
CMO and Former Meta AI Marketer on AI’s Reality Check
Which frontier model will win the AI-platform battle?
The biggest risk of marketers trusting AI
One universal truth of marketing for B2B Tech companies
New line of responsibility between the marketing and engineering teams
The most overhyped AI use case in marketing right now
Navigating the AI boom with resilient marketing
G2's Most Powerful Secret
This AI Trend Is A Lie
AI's Most Unexpected Impact
This metric is costing you money
It's not AI vs. humans, it's Automation vs. Infrastructure
What are the hardest questions publishers are asking about programmatic?
How would you allocate a $10 million programmatic budget in 2025?
What’s the one thing a brand can do to optimize a programmatic campaign?
Who is winning the never-ending turf war between DSPs and SSPs?
Understanding the Media Publishing Landscape
The future is platforms like Meta being able to manage targeting, creative…
One thing most people don’t understand about Mark Zuckerberg’s marketing p…
How Meta’s recent AI hiring focus is that impacting the rest of the company
First impressions when Apple introduced the App Tracking Transparency feat…
How will features like Google's AI Mode impact how people market?
Meta's CMO's playbook for digital marketers
How an AI integration can actually drive customers away
The first sign that your AI implementation is about to fail
The trend that most marketing leaders are missing

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MarTech Podcast ™ // Marketing + Technology = Business Growth

I Hear Everything

Podcast

Episodes

Latest Episodes

Is Your AI Too Personal?