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You say you're data-driven but are you lying?

4/17/2026 • 3 min

Most marketers claim to be data-driven but lack the infrastructure to act on insights in real-time. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada from $500M to $2B and launching Glean to a $7.2B valuation. He explains how agentic AI learns from customer data to automate marketing cycles across channels and discusses rapid deployment s… Play episode

The most useful AI workflow
AI will erase this Martech category?
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Marketing innovation in the AI era
Will DOOH have more media spend than static billboards?
Marketers' biggest misconception about billboards
How to start testing DOOH
The most overrated screen in advertising right now
Big prediction for the future of the digital out-of-home industry
From Billboards to Bottom-Funnel Results
One clear sign a podcast has real market fit
The biggest trap in “going video” for a business podcast
Don’t trust when a brand tells you their podcast is “working”
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The Playbook for Sustainable, Organic Podcast Growth
AI hype in MarTech justified?
Is LinkedIn an underrated or overrated marketing channel?
Owning and learning from mistakes
Illuminating the Dark Funnel
How to target the top B2B podcasters
This tool will fade after the hype
The 3 most important signals to track
Top Learnings from 2 Martech Exits
Intent Data Is Dead. Alpha Signals Aren’t.
One signal that tells you a company is actually ready for AI agents
Marketers will be embarrassed they used to do manually
The most dangerous thing a marketer can automate without human oversight
The biggest misconception CMOs have about what AI agents can actually repl…
Shared Traits of CEO Heavyweights
The Agentic Evolution according to Salesforce’s CMO
One marketing principle that stays constant across multiple companies
The biggest mistake in building orchestration workflows
Top 3 three tools in your marketing tech stack
One workflow that completely eliminated a painful manual handoff
Using AI to build more creative workflows
The marketing tactic everyone's sleeping on right now
Pitch to a 25-year-old performance marketer to get them to test direct mail
One growth tactic that worked in 2015 that will still work in 2035
The most creative piece of direct mail
AI Personalization in Direct Mail Campaigns
Unique Challenges in Building a Martech Company in 2026
The Year of Context Engineering
The Rise of AEO in 2026
MarTech Insights and Highlights from 2025
Scott Brinker’s 2026 Martech Predictions Unpacked
Is Your AI Too Personal?
The #1 CEO and CMO Red Flag
Stop Chasing Shiny Objects and Do This Instead

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