MarTech Podcast ™ // Marketing + Technology = Business Growth
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Which word survives: SEO, GEO, or AEO?
Search optimization terminology is splintering into competing acronyms. Jordan Koene, CEO and Co-Founder of Previsible, previously led SEO and content strategy at eBay and served as CEO of Searchmetrics before building a practice that prepares enterprise brands for AI-driven discovery. He and the host debate which term survives the next five years: SEO, GEO, or AEO. Koene argues SEO endures because search behavior persists even as the underlying engines shift from Google to LLMs, while the host draws a sharper line between optimizing for traditional search engines and engineering content for AI answer consumption. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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