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Will CTV merge fully with digital advertising?

Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, breaks down why CTV is merging with digital advertising. She explains how video fits inside a unified digital strategy, why omnichannel buys across TV, display, and social work as one plan, and how brand perception now feeds AI-driven marketing outcomes. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  How to move marketing budget into CTV

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  Will AI create more video ads or better video ads?

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  How CTV Became Performance Marketing’s Next Channel

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  The most human skill that becomes more valuable as AI gets better