MarTech Podcast ™ // Marketing + Technology = Business Growth

Listen, download, subscribe

Apple Podcasts

Spotify

Operationalizing Marketing as AI-tooling evolves

Most marketers treat AI as another app, not an operating system. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains how to build an agentic foundation instead. He breaks down recursive learning loops built on goal, context, measure, and levers, plus signal-based personalization that replaces static ICPs and segments. Ferreira also outlines a use-case-based rollout, starting with one workflow like campaign management, to prove ROI before scaling data infrastructure company-wide. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

• 

  How to Become a Five-Time CMO

• 

  When Every Dashboard Is Green and Nothing Works

• 

  Building the Context Layer AI Is Missing

• 

  Why Your Hottest Accounts Aren't Buying

• 

  Have You Read What Your AI Is Sending?

• 

  Is the future all about marketing to machines?

• 

  The one one marketing workflow to build from scratch using AI

• 

  Should companies focus on building their own intelligence layer?

• 

  One AI capability marketers are consistently overestimating today

• 

  Is AI more like a tool or an operating system?

• 

  One piece of marketing technology you think most teams could stop paying f…

• 

  One metric acquirers scrutinize that most marketers completely overlook

• 

  Changes to how you'll spend a marketing budget

• 

  By 2028 the AI tools developers could cost more than the developers themse…

• 

  Why Your Data Isn't Changing Your Business Decisions