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Was FIFA covering the Levi's Stadium signs the worst brand-visibility decision you've ever seen?

FIFA covered every brand logo at the World Cup stadium, including Levi's. Jordan Koene, CEO and Co-Founder of Previsible, explains why the blackout backfired for the league and worked in Levi's favor. Koene breaks down how brand recognition functions as an AEO signal, and how Levi's silhouette logo became a case study in owning your brand identity when competitors try to erase it. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  Lightning Round Questions with Damien Voita from AdRoll

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  Building A Holiday Plan That Earns The Window

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  Defending Upper-Funnel Spend To A CFO

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  How Buyers Actually Find Brands Now

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  Why Q4 Discovery Now Starts In September

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  Your office is next door to OpenAI's original headquarters, so does that p…

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  If you were running SEO at eBay today what would you fix first?

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  Which word survives: SEO, GEO, or AEO?

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  Rebuilding 2,000 Pages for the AI Search Era

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  How to Become a Five-Time CMO

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  When Every Dashboard Is Green and Nothing Works

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  Building the Context Layer AI Is Missing

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  Why Your Hottest Accounts Aren't Buying

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  Have You Read What Your AI Is Sending?

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  Is the future all about marketing to machines?