MarTech Podcast ™ // Marketing + Technology = Business Growth

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One AI capability marketers are consistently overestimating today

Marketers assume AI understands business context automatically. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains why that assumption fails without proper training. He breaks down giving off-the-shelf AI tools business-specific context, setting operational constraints, and building governance frameworks before deploying them at scale. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  How to Become a Five-Time CMO

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  When Every Dashboard Is Green and Nothing Works

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  Building the Context Layer AI Is Missing

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  Why Your Hottest Accounts Aren't Buying

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  Have You Read What Your AI Is Sending?

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  Is the future all about marketing to machines?

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  The one one marketing workflow to build from scratch using AI

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  Should companies focus on building their own intelligence layer?

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  Operationalizing Marketing as AI-tooling evolves

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  Is AI more like a tool or an operating system?

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  One piece of marketing technology you think most teams could stop paying f…

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  One metric acquirers scrutinize that most marketers completely overlook

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  Changes to how you'll spend a marketing budget

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  By 2028 the AI tools developers could cost more than the developers themse…

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  Why Your Data Isn't Changing Your Business Decisions