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Have You Read What Your AI Is Sending?

AI segments and messages without full context can be confidently wrong. Kelly Hopping, four-time CMO and CMO at 6sense, explains why more automation doesn't equal more pipeline. She breaks down multi-touch attribution across a six-month lookback, the shift from bottom-of-funnel demand gen to owned content that surfaces in LLM answers, and using gifting for deal acceleration instead of last-touch meeting bait. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  How to Become a Five-Time CMO

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  When Every Dashboard Is Green and Nothing Works

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  Building the Context Layer AI Is Missing

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  Why Your Hottest Accounts Aren't Buying

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  Is the future all about marketing to machines?

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  The one one marketing workflow to build from scratch using AI

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  Should companies focus on building their own intelligence layer?

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  One AI capability marketers are consistently overestimating today

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  Operationalizing Marketing as AI-tooling evolves

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  Is AI more like a tool or an operating system?

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  One piece of marketing technology you think most teams could stop paying f…

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  One metric acquirers scrutinize that most marketers completely overlook

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  Changes to how you'll spend a marketing budget

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  By 2028 the AI tools developers could cost more than the developers themse…

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  Why Your Data Isn't Changing Your Business Decisions