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One piece of marketing technology you think most teams could stop paying for tomorrow

Marketing teams keep paying for tools they no longer need. Katrina Wong, Chief Marketing Officer at New Relic, explains why AI is replacing entire categories of MarTech software. Her team canceled a competitive intelligence subscription after building roughly 85 AI agents to gather and organize the same data. The output now feeds one-pagers and an interactive Gemini gem, giving sales real-time answers without waiting on a team or logging into a clunky dashboard. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  How to Become a Five-Time CMO

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  When Every Dashboard Is Green and Nothing Works

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  Building the Context Layer AI Is Missing

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  Why Your Hottest Accounts Aren't Buying

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  Have You Read What Your AI Is Sending?

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  Is the future all about marketing to machines?

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  The one one marketing workflow to build from scratch using AI

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  Should companies focus on building their own intelligence layer?

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  One AI capability marketers are consistently overestimating today

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  Operationalizing Marketing as AI-tooling evolves

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  Is AI more like a tool or an operating system?

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  One metric acquirers scrutinize that most marketers completely overlook

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  Changes to how you'll spend a marketing budget

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  By 2028 the AI tools developers could cost more than the developers themse…

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  Why Your Data Isn't Changing Your Business Decisions