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If you were running SEO at eBay today what would you fix first?

eBay's SEO strategy needs to adapt for AI-driven search. Jordan Koene, CEO and Co-Founder of Previsible and former Head of SEO and Content Development at eBay, explains where he'd focus first. He prioritizes fixing eBay's authority problem by narrowing focus to core categories like collectibles, then optimizing content to win visibility in AI search responses rather than competing to be everything to everyone. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  Lightning Round Questions with Damien Voita from AdRoll

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  Building A Holiday Plan That Earns The Window

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  Defending Upper-Funnel Spend To A CFO

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  How Buyers Actually Find Brands Now

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  Why Q4 Discovery Now Starts In September

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  Your office is next door to OpenAI's original headquarters, so does that p…

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  Was FIFA covering the Levi's Stadium signs the worst brand-visibility deci…

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  Which word survives: SEO, GEO, or AEO?

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  Rebuilding 2,000 Pages for the AI Search Era

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  How to Become a Five-Time CMO

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  When Every Dashboard Is Green and Nothing Works

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  Building the Context Layer AI Is Missing

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  Why Your Hottest Accounts Aren't Buying

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  Have You Read What Your AI Is Sending?

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  Is the future all about marketing to machines?