MarTech Podcast ™ // Marketing + Technology = Business Growth

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One metric acquirers scrutinize that most marketers completely overlook

Rising AI costs are quietly eroding marketing's bottom line. Katrina Wong, Chief Marketing Officer at New Relic, has led seven successful exits and now factors AI spend directly into cost of goods sold. She breaks down the buy-versus-build decision for AI agents, explains why New Relic won't automate end-to-end campaigns yet, and shares how her team is orchestrating agents across marketing handoffs to control costs. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  How to Become a Five-Time CMO

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  When Every Dashboard Is Green and Nothing Works

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  Building the Context Layer AI Is Missing

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  Why Your Hottest Accounts Aren't Buying

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  Have You Read What Your AI Is Sending?

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  Is the future all about marketing to machines?

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  The one one marketing workflow to build from scratch using AI

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  Should companies focus on building their own intelligence layer?

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  One AI capability marketers are consistently overestimating today

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  Operationalizing Marketing as AI-tooling evolves

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  Is AI more like a tool or an operating system?

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  One piece of marketing technology you think most teams could stop paying f…

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  Changes to how you'll spend a marketing budget

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  By 2028 the AI tools developers could cost more than the developers themse…

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  Why Your Data Isn't Changing Your Business Decisions