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Are we heading toward a future where brands matter less or more?

Brand differentiation becomes harder as AI commoditizes marketing capabilities. Amanda Cole, CMO at Bloomreach, explains how ecommerce personalization platforms maintain competitive advantage. She discusses moving beyond "AI marketing" terminology, implementing real-time individualized experiences across channels, and building sustainable differentiation through integrated customer and product data strategies. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  The mistake almost every conference speaker makes

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  Let AI agents use your platform or force marketers into your UI?

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  One AI tool every marketer should be experimenting with right now

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  How to launch AI-Native Marketing Campaigns

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  Will CTV merge fully with digital advertising?

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  How to move marketing budget into CTV

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  Will AI create more video ads or better video ads?

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  The biggest misconception marketers still have about CTV

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  Which live sport is still the most valuable advertising property in Americ…

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  How CTV Became Performance Marketing’s Next Channel

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  What's more important in the AI era: trust, traffic, or personalization?

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  If you could delete one category from the MarTech stack tomorrow, what wou…

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  What's one thing marketers still believe about websites that won't be true…

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  What's the scariest part of putting your revenue at risk?

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  Why LLM visibility is yet another vanity metric, why static websites can't…

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  The most human skill that becomes more valuable as AI gets better