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Defining simply what Adobe does

Enterprise marketing teams struggle with AI implementation at scale. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, shares how global organizations can practically deploy artificial intelligence across customer acquisition and engagement functions. He explains why AI excels at summarization and synthesis but requires human judgment for forward-looking projections, and outlines Adobe's three-pillar framework for integrating AI into experience delivery, measurement systems, and foundational marketing tools. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  The most slept-on product from Adobe that people should be using

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  This marketing job became more valuable thanks to AI

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  The most overrated use of AI right now

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  What does an SVP of a global company do on a daily basis?

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  Adobe SVP's take on Marketing Enterprise AI

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  Biggest mistake made while scaling Thrillist

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  One LinkedIn “best practice” that’s actually a waste of time

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  Putting links in your LinkedIn posts kills your reach?

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  Biggest lesson learned scaling Thrillist

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  Should you boost your best-performing LinkedIn posts with paid?

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  Waking Up Your Professional Network

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  One AI tool you absolutely can't do without

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  A lesson from operating nuclear submarines

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  The first SaaS platform to eliminate

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  One thing marketers are overcomplicating