Brand and Butter

Tara Ladd

Podcast

Episodes

Latest Episodes

Beyond Algorithms: Understanding the New Consumer Mindset

12/9/2025 • 37 min

In this episode I’m talking about the thing most brands are pretending isn’t happening: the world has moved on, and your brand probably hasn’t. We’re standing at the edge of the biggest wealth transfer in history, with trillions shifting from Boomers to Millennials and Gen Z... people who don’t buy on “features and vibes,” they buy on values, receipts and whethe… Play episode

From Silence to Story: Sherele Moody on Femicide, Media Failure, and Real …
Visibility To Memorability: What 2025 Taught Us
How Manufactured Urgency Rewired Our Buying Habits
Is Brand Loyalty Dead or Evolving?
Rethinking brand through neurodiversity and design psychology
You’re not failing, you’re repositioning (and the answer is in your brand …
Navigating the New Age of Content Creation with Kim James
People don’t buy products; they buy mirrors of themselves
The Implementation Gap: Why Brand Strategies Fail
What We Can Learn From Ben & Jerry's 40-Year Activism Strategy
Cultural Intelligence with Dr. Anastasia K. Gabriel: Beyond Inclusive Mark…
Memory Psychology: Why Some Brands Stick and Others Don't
Unmasking False Inclusivity in Brands
Why Being Different in Business Costs More (And Why It's Worth It)
How Strategic Colour Choices Live Rent-Free in Your Customers' Minds
The Memory Matrix: Why Customers Forget Your Brand
Straps Off, Personality On: The Hackerlily Story with Laura Campbell
AI Won't Steal Your Creative Job, But People Who Use It Might
When Gillette Called Out Toxic Behaviour, Society Wasn't Ready
Brand Memory: Why People Remember (Or Forget) Your Business
Psychological Blind Spots are Killing Your Business Revenue
What makes a Brand DNA YOU-nique
Brand Positioning Gold: Mining Your Opportunity Zones
Brands as Emotional Connectors: The Psychology Behind Why They Matter
What Makes You Different? The Questions Every Business Must Answer
The Comeback Kid: Finding Your Voice When Life Gets Loud
The Critical Role of Design for the New Age Brand
Symbolism in Action: Kendrick Lamar's Halftime Show
Cadbury UK's 'Share a Bar' Campaign: Why Connection is The New Marketing C…
From Trust to Evolution: Building Brands That Last
4 Core Areas That Will Set Your Brand Up To Win in 2025
Adapting Brands to Modern Cultural Shifts
The Cultural Impact on Brand Identity
Why Every Business Needs to Pay Attention to Triple J's Rebrand
Know Your Strategies: Business vs. Brand vs. Marketing
Build Your Brand to Last: Aligning Strategic and Tactical Messaging
Nailing Confidence, Impact, and Connection in Speaking with Shelly Horton
Content Marketing to the New Age Consumer with Kent King
Targeting Right: Nailing Brand Positioning
The Ethical Responsibility of Brands in Shaping Societal Norms
Emotional Traps and Smart Shifts in Business Strategy
The Role of Colour Psychology in a Powerful Brand
Building a Brand Story That Powers Emotional Connection
Your Brand's Sweet Spot: How to Stand Out
Nailing a Strong First Impression in a Crowded Market
The Unseen Influence: How Subtle Cues Shape Your Brand's Perception
Attract Audiences with Purpose and Action
The Unf*ckwithable Brand: Using Psychology to Build Loyalty
Connection Over Conversion: Build Loyalty That Lasts ft. Oh My Digital

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