Brand and Butter
Tara Ladd
Podcast
Episodes
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How Strategic Colour Choices Live Rent-Free in Your Customers' Minds
In this episode, the discussion is on the relationship between colour psychology and branding. I'm emphasising that colour is not simply an aesthetic choice but a strategic tool that can influence consumer perception and behaviour. We dive right into the cultural and contextual nuances of colour, and highlight the importance of understanding audience psychology and memory encoding in effective brand design. Send us Fan Mail Visit: youroneandonly.com.au Connect with Tara on LinkedIn: @tarajoyladd Read Not For Speakerphone on Tara's Substack: @taraladd Follow YO&O on IG @youroneandonly_au Follow Tara on IG @iamtaraladd Free Brand Container™ Scorecard: Want to find your missing layer? Start here. Sign up for the Design Mind Theory Email: See how psychology shapes the brands people choose on instinct.
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