Brand and Butter
Tara Ladd
Podcast
Episodes
Listen, download, subscribe
Nobody Buys Your Difference If You Can't Name It
You're good at what you do. Probably better than the person getting the work. So why aren't you getting it? This week I get real about differentiation. Why your product isn't your brand. Why most people can't explain what makes them different, and why the answer is almost never the thing you sell. If you don't know where your difference actually sits, I've built a free 5-layer breakdown of brand so you can see which layer you're missing. Grab the Brand Container here Send us Fan Mail Visit: youroneandonly.com.au Connect with Tara on LinkedIn: @tarajoyladd Read Not For Speakerphone on Tara's Substack: @taraladd Follow YO&O on IG @youroneandonly_au Follow Tara on IG @iamtaraladd Free Brand Container™ Scorecard: Want to find your missing layer? Start here. Sign up for the Design Mind Theory Email: See how psychology shapes the brands people choose on instinct.
Brand and Butter RSS Feed
