Brand and Butter

Tara Ladd

Podcast

Episodes

Latest Episodes

How Strategic Colour Choices Live Rent-Free in Your Customers' Minds

7/13/2025 • 19 min

In this episode, the discussion is on the relationship between colour psychology and branding. I'm emphasising that colour is not simply an aesthetic choice but a strategic tool that can influence consumer perception and behaviour. We dive right into the cultural and contextual nuances of colour, and highlight the importance of understanding audience psychology … Play episode

The Memory Matrix: Why Customers Forget Your Brand
Straps Off, Personality On: The Hackerlily Story with Laura Campbell
AI Won't Steal Your Creative Job, But People Who Use It Might
When Gillette Called Out Toxic Behaviour, Society Wasn't Ready
Brand Memory: Why People Remember (Or Forget) Your Business"
Psychological Blind Spots are Killing Your Business Revenue
What makes a Brand DNA YOU-nique
Brand Positioning Gold: Mining Your Opportunity Zones
Brands as Emotional Connectors: The Psychology Behind Why They Matter
What Makes You Different? The Questions Every Business Must Answer
The Comeback Kid: Finding Your Voice When Life Gets Loud
The Critical Role of Design for the New Age Brand
Symbolism in Action: Kendrick Lamar's Halftime Show
Cadbury UK's 'Share a Bar' Campaign: Why Connection is The New Marketing C…
From Trust to Evolution: Building Brands That Last
4 Core Areas That Will Set Your Brand Up To Win in 2025
Adapting Brands to Modern Cultural Shifts
The Cultural Impact on Brand Identity
Why Every Business Needs to Pay Attention to Triple J's Rebrand
Know Your Strategies: Business vs. Brand vs. Marketing
Build Your Brand to Last: Aligning Strategic and Tactical Messaging
Nailing Confidence, Impact, and Connection in Speaking with Shelly Horton
Content Marketing to the New Age Consumer with Kent King
Targeting Right: Nailing Brand Positioning
The Ethical Responsibility of Brands in Shaping Societal Norms
Emotional Traps and Smart Shifts in Business Strategy
The Role of Colour Psychology in a Powerful Brand
Building a Brand Story That Powers Emotional Connection
Your Brand's Sweet Spot: How to Stand Out
Nailing a Strong First Impression in a Crowded Market
The Unseen Influence: How Subtle Cues Shape Your Brand's Perception
Attract Audiences with Purpose and Action
The Unf*ckwithable Brand: Using Psychology to Build Loyalty
Connection Over Conversion: Build Loyalty That Lasts ft. Oh My Digital
See How This Social Impact Startup is Trying To Reshape Societal Wealth
Sorting Out Your Strategy: Business vs. Brand vs. Marketing
Pitch Perfect: The Power of Storytelling in PR with Odette Barry
How Visual Influence Impacts Your Choice
The Art and Science Behind Brand Strategy and Market Positioning
Loss Aversion: Persuasive Tactics That Build Trust and Influence
The Psychology of Brand Attraction and Consumer Behaviour
Syncing Strategies: Fusing Business and Brand
Social Influence: The Secrets of Standout Strategies
The Mere Exposure Effect: Top of Mind, Tip of Tongue
Bring the Human Touch into Your Personal Brand
Crafting a Winning Brand Strategy
Building Trust and Influence: The Intersection of Personal Branding and So…
You, Your Brand, and The Compound Effect
Stop Holding Yourself Back feat. Fiona Luca

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