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Brand and Butter

Tara Ladd

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How Manufactured Urgency Rewired Our Buying Habits

In this episode of Brand and Butter, I'm diving into the whirlwind that is Black Friday. Ever wondered why we all get caught up in the frenzy of sales and urgency? Let's chat about the psychology behind it and how this U.S shopping spree has taken over the world. We'll explore the ethical questions brands face and how this day reflects our own buying habits and values. Whether you're a brand guru or just curious about the hype, join me for a laid-back conversation that might just change how you see those big red sale signs. Send us a text Visit https://youroneandonly.com.au/ Follow YO&O on IG https://www.instagram.com/youroneandonly_au/ Follow Tara on IG https://www.instagram.com/iamtaraladd/ Connect with Tara on https://www.linkedin.com/in/tarajoyladd/ Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.

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