Brand and Butter
Tara Ladd
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If You Only Watch AI, You Will Miss The Market
Everyone's watching AI. It's loud, it's disruptive, and it's about half the story. In this episode, I go back to the last time this happened, when a credit crunch and a new internet landed at the same time and gave us Airbnb, Uber and streaming. Two things moved at once, which is why none of that behaviour ever went back. We're in the middle of the same thing now and it's hard to see, because you only ever read a shift clearly once it's finished. People haven't stopped spending – they've moved. And, I'm explaining why. If you don't know where your difference actually sits, I've built a free 5-layer breakdown of brand so you can see which layer you're missing. Grab the Brand Container here Send us Fan Mail Visit: youroneandonly.com.au Connect with Tara on LinkedIn: @tarajoyladd Read Not For Speakerphone on Tara's Substack: @taraladd Follow YO&O on IG @youroneandonly_au Follow Tara on IG @iamtaraladd Free Brand Gap Finder: Not sure where your brand is falling short? Start here. Sign up for the Design Mind Theory Email: See how psychology shapes the brands people actually choose.
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