Brand and Butter
Tara Ladd
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How Coke Pizza Hut And Gap Are Using Nostalgia
3 of the biggest brands in the world made the same move this month. Coke amplified their most iconic assets instead of changing them. Pizza Hut brought back the 1974 roof logo and started reopening retro restaurants. Gap set a Hailey Bieber campaign to a Cranberries song from 1996. Different categories, different audiences, same instinct – go back to what people already know. In this episode I break down why this isn't a creative trend, it's a behavioural response to instability. Send us Fan Mail Visit: youroneandonly.com.au Connect with Tara on LinkedIn: @tarajoyladd Read Not For Speakerphone on Tara's Substack: @taraladd Follow YO&O on IG @youroneandonly_au Follow Tara on IG @iamtaraladd Free Brand Gap Finder: Not sure where your brand is falling short? Start here. Sign up for the Design Mind Theory Email: See how psychology shapes the brands people actually choose.
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