Brand and Butter
Tara Ladd
Podcast
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Brand Narrative Vs Content Pillars
Most businesses have confused their brand narrative with their content pillars... and then built their entire presence on the thing that was only ever meant to be temporary. In this episode I break down the difference: why content pillars are seasonal by design and should shift, and why your brand narrative is the strategic story sitting underneath everything. I get into why this matters more than ever right now, and then go deep on the psychological resistance that keeps founders clinging to pillars that stopped serving them years ago. As mentioned in the episode, the resource that breaks down business, brand, and marketing is called The Marketing Shift. It's here, and it's free – download now. Send us Fan Mail Visit: youroneandonly.com.au Connect with Tara on LinkedIn: @tarajoyladd Read Not For Speakerphone on Tara's Substack: @taraladd Follow YO&O on IG @youroneandonly_au Follow Tara on IG @iamtaraladd Free Brand Gap Finder: Not sure where your brand is falling short? Start here. Sign up for the Design Mind Theory Email: See how psychology shapes the brands people actually choose.
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