Brand and Butter
Tara Ladd
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From Silence to Story: Sherele Moody on Femicide, Media Failure, and Real Accountability
TW: This episode discusses gender-based violence, femicide, child deaths, and systemic failures surrounding these issues. A map of red hearts shouldn’t have to exist, yet Sherele Moody has spent a decade making sure every woman and child lost to violence in Australia is named, counted, and remembered. In this episode I sit down with Sherele to unpack what it takes to build a living memorial that families can search and trust, how patterns emerge when you track every case, and why “awareness” without “accountability” keeps the toll rising. We speak about the uncomfortable truths: media narratives that decentre victims, headlines that blame and sensationalise, and the quiet ways misogyny shows up in language and decision-making. Sherele shares how her Red Heart campaign and Australian Femicide Watch document cases from first report to closure, capturing red flags, systemic failures, and context that helps other women see risks earlier. Share this episode with someone who needs it, and please head over and support Sherele's work: Website: australianfemicidewatch.org The Red Heart Campaign: Facebook @theredheartcampaignPodcast: She MattersInstagram: @sherelemoodyfemicidewatchFacebook: @sherelemoodyfemicidewatchX: @ShereleMoodyLinkedin: Sherele Moody Send us Fan Mail Visit: youroneandonly.com.au Connect with Tara on LinkedIn: @tarajoyladd Read Not For Speakerphone on Tara's Substack: @taraladd Follow YO&O on IG @youroneandonly_au Follow Tara on IG @iamtaraladd Free Brand Gap Finder: Not sure where your brand is falling short? Start here. Sign up for the Design Mind Theory Email: See how psychology shapes the brands people actually choose.
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