Brand and Butter
Tara Ladd
Podcast
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Unmasking False Inclusivity in Brands
In this episode, I'm talking to something that's been grinding my gears lately – the well-intended but misguided attempts at inclusivity that exclude the very people they aim to include. I'm talking about the disconnect between stated values and actual actions that consumers today will immediately recognise. The conversation about being an inclusive brand starts with acknowledging our biases and blind spots. When we only hear from people like ourselves, we create products and messaging that unintentionally exclude others. The question is, are you genuinely contributing positive change or just saying what you think people want to hear? Send us Fan Mail Visit: youroneandonly.com.au Connect with Tara on LinkedIn: @tarajoyladd Read Not For Speakerphone on Tara's Substack: @taraladd Follow YO&O on IG @youroneandonly_au Follow Tara on IG @iamtaraladd Free Brand Gap Finder: Not sure where your brand is falling short? Start here. Sign up for the Design Mind Theory Email: See how psychology shapes the brands people actually choose.
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