Brand and Butter
Tara Ladd
Podcast
Episodes
Listen, download, subscribe
Psychological Blind Spots are Killing Your Business Revenue
Most businesses aren't failing because of poor products but because they've become strategically invisible to customers, suffering from what I call "Same-Shit Syndrome" where brands blend together in consumers' minds. Psychological blind spots create a knowledge gap between what business owners see in their brands versus what customers perceive, making strategic repositioning essential for standing out and surviving in changing markets. Episode mentions: Watch the Selective Attention TestWatch the Old Spice Ad: The Man Your Man Can Smell LikeJoin our free 5-day email series "The Gap Strategy" and find the opportunities to make your brand truly stand out. Send us Fan Mail Visit: youroneandonly.com.au Connect with Tara on LinkedIn: @tarajoyladd Read Not For Speakerphone on Tara's Substack: @taraladd Follow YO&O on IG @youroneandonly_au Follow Tara on IG @iamtaraladd Free Brand Gap Finder: Not sure where your brand is falling short? Start here. Sign up for the Design Mind Theory Email: See how psychology shapes the brands people actually choose.
Brand and Butter RSS Feed
