Brand and Butter
Tara Ladd
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Psychological Blind Spots are Killing Your Business Revenue
Most businesses aren't failing because of poor products but because they've become strategically invisible to customers, suffering from what I call "Same-Shit Syndrome" where brands blend together in consumers' minds. Psychological blind spots create a knowledge gap between what business owners see in their brands versus what customers perceive, making strategic repositioning essential for standing out and surviving in changing markets. Episode mentions: Watch the Selective Attention TestWatch the Old Spice Ad: The Man Your Man Can Smell LikeJoin our free 5-day email series "The Gap Strategy" and find the opportunities to make your brand truly stand out. Send us Fan Mail Visit: youroneandonly.com.au Connect with Tara on LinkedIn: @tarajoyladd Read Not For Speakerphone on Tara's Substack: @taraladd Follow YO&O on IG @youroneandonly_au Follow Tara on IG @iamtaraladd Free Brand Container™ Scorecard: Want to find your missing layer? Start here. Sign up for the Design Mind Theory Email: See how psychology shapes the brands people choose on instinct.
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