Brand and Butter

Tara Ladd

Podcast

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If You Only Watch AI, You Will Miss The Market

8/10/2026 • 31 min

Everyone's watching AI. It's loud, it's disruptive, and it's about half the story. In this episode, I go back to the last time this happened, when a credit crunch and a new internet landed at the same time and gave us Airbnb, Uber and streaming. Two things moved at once, which is why none of that behaviour ever went back. We're in the middle of the same thing no… Play episode

Nobody Buys Your Difference If You Can't Name It
How Coke Pizza Hut And Gap Are Using Nostalgia
The Brands Going Up Were The Ones Going Down 2 Years Ago
Brand Narrative Vs Content Pillars
Rebrand Vs Refresh Vs Repositioning Explained
You Can’t Market Your Way Out Of Mistrust
If Decisions Feel Hard, What’s Missing Underneath?
What If Playing Safe Is The Risk
Visible Yet Unrecognisable: How Brands Build Memory
What If Your Brand Is Just Your Fear Talking
You're Already Communicating (Just Not What You Think)
You Don't Have a Marketing Problem.
When Your Brand Looks Right But Feels Wrong
Brand Identity Is Not What You Think
Reading Beneath The Brand Surface
When Culture Rewrites Your Brand
Design Builds Confidence When Trust Is Low
Your Visuals Aren’t Broken, Your Strategy Is
Be The Default Choice In A Trust Economy
How Brands Earn Trust When The World Feels Unsafe
Why Feeling Stuck Might Mean The Map Changed
Beyond Algorithms: Understanding the New Consumer Mindset
From Silence to Story: Sherele Moody on Femicide, Media Failure, and Real …
Visibility To Memorability: What 2025 Taught Us
How Manufactured Urgency Rewired Our Buying Habits
Is Brand Loyalty Dead or Evolving?
Rethinking brand through neurodiversity and design psychology
You’re not failing, you’re repositioning (and the answer is in your brand …
Navigating the New Age of Content Creation with Kim James
People don’t buy products; they buy mirrors of themselves
The Implementation Gap: Why Brand Strategies Fail
What We Can Learn From Ben & Jerry's 40-Year Activism Strategy
Cultural Intelligence with Dr. Anastasia K. Gabriel: Beyond Inclusive Mark…
Memory Psychology: Why Some Brands Stick and Others Don't
Unmasking False Inclusivity in Brands
Why Being Different in Business Costs More (And Why It's Worth It)
How Strategic Colour Choices Live Rent-Free in Your Customers' Minds
The Memory Matrix: Why Customers Forget Your Brand
Straps Off, Personality On: The Hackerlily Story with Laura Campbell
AI Won't Steal Your Creative Job, But People Who Use It Might
When Gillette Called Out Toxic Behaviour, Society Wasn't Ready
Brand Memory: Why People Remember (Or Forget) Your Business
Psychological Blind Spots are Killing Your Business Revenue
What makes a Brand DNA YOU-nique
Brand Positioning Gold: Mining Your Opportunity Zones
Brands as Emotional Connectors: The Psychology Behind Why They Matter
What Makes You Different? The Questions Every Business Must Answer
The Comeback Kid: Finding Your Voice When Life Gets Loud
The Critical Role of Design for the New Age Brand

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