Brand and Butter
Tara Ladd
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Cadbury UK's 'Share a Bar' Campaign: Why Connection is The New Marketing Currency
Take a look around, most marketing campaigns are BORING. The same rinse-and-repeat strategies are leaving most of us feeling "meh." But now and then, a brand comes along with a cracker idea and reminds us that marketing can be fun, engaging, and well, meaningful. In this episode, we're breaking down the recent Cadbury UK "Share a Bar" campaign, and it shows how a simple idea can break the monotony and deliver a campaign that people actually want to engage with. Send us a text Visit https://youroneandonly.com.au/ Follow YO&O on IG https://www.instagram.com/youroneandonly_au/ Follow Tara on IG https://www.instagram.com/iamtaraladd/ Connect with Tara on https://www.linkedin.com/in/tarajoyladd/ Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.
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