Brand and Butter
Tara Ladd
Podcast
Episodes
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Adapting Brands to Modern Cultural Shifts
Let's talk about the intricate impact of brand identity and the importance of adapting to cultural shifts to stay relevant. In this episode, I explain why understanding your audience's psychographics, rather than just demographics, is key to evolving strong brand associations. Specifically speaking to real-world examples and how the influence of current events and alignment of personal values drive consumer choice. Send us Fan Mail Visit: youroneandonly.com.au Connect with Tara on LinkedIn: @tarajoyladd Read Not For Speakerphone on Tara's Substack: @taraladd Follow YO&O on IG @youroneandonly_au Follow Tara on IG @iamtaraladd Free Brand Gap Finder: Not sure where your brand is falling short? Start here. Sign up for the Design Mind Theory Email: See how psychology shapes the brands people actually choose.
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