Brand and Butter
Tara Ladd
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Adapting Brands to Modern Cultural Shifts
Let's talk about the intricate impact of brand identity and the importance of adapting to cultural shifts to stay relevant. In this episode, I explain why understanding your audience's psychographics, rather than just demographics, is key to evolving strong brand associations. Specifically speaking to real-world examples and how the influence of current events and alignment of personal values drive consumer choice. Send us a text Visit https://youroneandonly.com.au/ Follow YO&O on IG https://www.instagram.com/youroneandonly_au/ Follow Tara on IG https://www.instagram.com/iamtaraladd/ Connect with Tara on https://www.linkedin.com/in/tarajoyladd/ Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.
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