Brand and Butter
Tara Ladd
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Attract Audiences with Purpose and Action
Is your brand struggling to connect with today's conscious consumers? Well, buckle up because this ep is all about purpose-driven branding. This isn't just a buzzword, by the way, it's a crucial strategy in reshaping business landscapes and resonating deeply with newer generations like Gen Z. And, if you like the psych space, I also touch on our brains' reliance on emotion over logic when making choices, and how it places branding at the forefront of economic decisions. The book m...
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