Brand and Butter

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The Art and Science Behind Brand Strategy and Market Positioning

Want to know how you can move to the front of your category? In this episode I'm dissecting the 'essence' of branding and how it fuses with marketing. It's not just about the visuals; it's about understanding your brand's core, its position in the marketplace, and the behavioural insights that can completely shift your trajectory. It's almost here – Join The Laboratory list now and get exclusive bonuses and a limited one time offer.Visit https://youroneandonly.com.au/ Follow YO&O on IG ht...

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  Targeting Right: Nailing Brand Positioning

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  The Ethical Responsibility of Brands in Shaping Societal Norms

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  Emotional Traps and Smart Shifts in Business Strategy

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  The Role of Colour Psychology in a Powerful Brand

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  Building a Brand Story That Powers Emotional Connection

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  Your Brand's Sweet Spot: How to Stand Out

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  Nailing a Strong First Impression in a Crowded Market

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  The Unseen Influence: How Subtle Cues Shape Your Brand's Perception

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  Attract Audiences with Purpose and Action

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  The Unf*ckwithable Brand: Using Psychology to Build Loyalty

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  Connection Over Conversion: Build Loyalty That Lasts ft. Oh My Digital

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  See How This Social Impact Startup is Trying To Reshape Societal Wealth

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  Sorting Out Your Strategy: Business vs. Brand vs. Marketing

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  Pitch Perfect: The Power of Storytelling in PR with Odette Barry

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  How Visual Influence Impacts Your Choice