Brand and Butter

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The Psychology of Brand Attraction and Consumer Behaviour

Ever wondered why you gravitate towards certain brands, as if by magic? In this episode, we're touching on psychology, cognitive biases, and their powerful sway over our buying decisions. From emotional triggers to the influence of habits, they all work together to guide our choices—often from the shadows of our awareness. And, if you want to learn more about consumer psychology and branding get on The Laboratory list. Things are about to get hot! Visit https://youroneandonly.com.au/ Fol...

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  Targeting Right: Nailing Brand Positioning

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  The Ethical Responsibility of Brands in Shaping Societal Norms

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  Emotional Traps and Smart Shifts in Business Strategy

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  The Role of Colour Psychology in a Powerful Brand

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  Building a Brand Story That Powers Emotional Connection

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  Your Brand's Sweet Spot: How to Stand Out

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  Nailing a Strong First Impression in a Crowded Market

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  The Unseen Influence: How Subtle Cues Shape Your Brand's Perception

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  Attract Audiences with Purpose and Action

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  The Unf*ckwithable Brand: Using Psychology to Build Loyalty

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  Connection Over Conversion: Build Loyalty That Lasts ft. Oh My Digital

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  See How This Social Impact Startup is Trying To Reshape Societal Wealth

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  Sorting Out Your Strategy: Business vs. Brand vs. Marketing

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  Pitch Perfect: The Power of Storytelling in PR with Odette Barry

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  How Visual Influence Impacts Your Choice

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  The Art and Science Behind Brand Strategy and Market Positioning