Brand and Butter
Tara Ladd
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The Mere Exposure Effect: Top of Mind, Tip of Tongue
Ever wondered why you can't get that catchy jingle out of your head, or why you reach for the same brand of coffee every morning? Well friend, in this episode we're diving into the mere exposure effect and its hidden ability to shape your consumer habits.I'll be touching on the research of Robert Zajonc and how he found the simple principle of familiarity can move potential customers into hardcore brand advocates. Visit https://youroneandonly.com.au/ Follow YO&O on IG https://www.ins...
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