Brand and Butter

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Crafting a Winning Brand Strategy

Think about how you would approach training for a marathon — now apply that same method to developing a brand strategy. In this episode, I'm laying out the foundations of a rock-solid brand strategy. You'll learn why consistency is key and how personalities aren't just for people; they're the core of your brand and how you resonate with your audience. Download our FREE Brand Action Plan hereGrab Your Seat In The Personal Brand Masterclass hereGet on The Laboratory Hub Waitlist her...

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  Targeting Right: Nailing Brand Positioning

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  The Ethical Responsibility of Brands in Shaping Societal Norms

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  Emotional Traps and Smart Shifts in Business Strategy

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  The Role of Colour Psychology in a Powerful Brand

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  Building a Brand Story That Powers Emotional Connection

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  Your Brand's Sweet Spot: How to Stand Out

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  Nailing a Strong First Impression in a Crowded Market

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  The Unseen Influence: How Subtle Cues Shape Your Brand's Perception

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  Attract Audiences with Purpose and Action

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  The Unf*ckwithable Brand: Using Psychology to Build Loyalty

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  Connection Over Conversion: Build Loyalty That Lasts ft. Oh My Digital

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  See How This Social Impact Startup is Trying To Reshape Societal Wealth

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  Sorting Out Your Strategy: Business vs. Brand vs. Marketing

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  Pitch Perfect: The Power of Storytelling in PR with Odette Barry

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  How Visual Influence Impacts Your Choice

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  The Art and Science Behind Brand Strategy and Market Positioning