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Real Life Superpowers

Real Life Superpowers



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E20 - Marcus Sheridan (IMPACT, Bestselling Author, Web Marketing Guru, Keynote Speaker)

In this Episode we speak with Marcus Sheridan. Named “1 of 20 speakers you don’t want to miss” by Forbes, he’s been called a “Web Marketing Guru” by the New York Times. Listen on RealLifeSuperPowers website: His Book, “They Ask, You Answer” was rated the #1 Marketing Book to Read in 2017 by Mashable. Today, he gives over 70 Global Keynotes yearly on the subjects of sales, marketing and the future of business while also owning IMPACT, a leading inbound marketing agency. Rather early in his career, Marcus figured out a somewhat intuitive methodology that can help businesses grow and retain their customer base. That sounds like a promise that would make any critical thinker raise an eyebrow. But the fact of the matter is, Marcus is calling out a truth that is such common sense that once listening to him, you can only be left to wonder how come it’s not a best practice. TLDR; be transparent and make sure you provide your prospects and customers with ALL the info they want to know. And that includes the good, the bad, and the ugly. The reality is that most companies aren’t willing to address the hard questions. There’s so much more to be learned from Marcus. The second edition of Marcus’s book has been released. In the following link you can find the first several chapters available as a download for free: We strongly recommend reading it and, of course, listening to this interview. Zooming out, if you like listening to this podcast, make sure to subscribe so you don’t miss new conversations with peak performers, serving as a reminder we can all tap into the best versions of ourselves. You’re also welcome to follow Ronen and Noa on Linkedin • Ronen Menipaz on Linkedin • Noa Eshed on Linkedin And if we may ask for a favor - please leave us a review on your native podcast app. Some further resources: • Real Life Superpowers podcast on Ctech • The podcast website

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