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Real Life Superpowers

Real Life Superpowers



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E18 - Enon Landenberg (Bosco, E-Dologic, TEDx speaker)

In this episode we speak with Enon Landenberg, a serial entrepreneur, well known expert in the interactive media field, highly sought after lecturer at technology conventions and a featured TEDx conference keynote speaker. Listen on RealLifeSuperPowers website: The way Enon sees it, he spent years motivating people to spend more money on things they don’t need. In 1998, when he was 26 years old he founded E-Dologic, Israel’s first interactive advertising agency. It was a huge success and in 2001 the company was acquired by Publicis Group SA. He stayed busy but kept looking to do something meaningful with the experience he’s gained that will amount to more than just money. “I was feeling that I want to do something that I’m proud of what I’m doing and not only of the results.” That lead him to participate and lead various ventures such as managing the marketing of the podcast’s featured non-profit - space IL. It’s in his current venture Bosco that he’s found his life’s mission. Bosco is a mobile app that detects unusual events or threats, and notifies parents when their children might need protection. The venture is on constant growth with offices in Brazil, Mexico, USA, UK, Spain, Netherlands, Singapore, Turkey, Indonesia, Japan and Israel. To date they have 450,000 users, and it’s growing. Though the company is not yet profitable, this is a great example of the magic that happens when you have a strong “why”, combined with the right team, all aligned around one vision. The app is contagious and anyone listening will most likely agree, it’s one of those products that’s in the right place, at the right time solving a need that any parent has. In a value based economy, this is the upmost example of a win-win venture. We discuss: - Parenthood in a digital era, how the internet shifted the position of parents in the house. - How the concept of privacy has changed these days. - Being an employee vs. an entrepreneur. - The stress of an entrepreneurial life. And much more... Zooming out, if you like listening to this podcast, make sure to subscribe so you don’t miss new conversations with peak performers, serving as a reminder we can all tap into the best versions of ourselves. You’re also welcome to follow Ronen and Noa on Linkedin • Ronen Menipaz on Linkedin • Noa Eshed on Linkedin And if we may ask for a favor - please leave us a review on your native podcast app. Some further resources: • Real Life Superpowers podcast on Ctech • The podcast website

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