MarTech Podcast ™ // Marketing + Technology = Business Growth

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Defending Upper-Funnel Spend To A CFO

10/14/2026 • 3 min

Marketers chase new tools before fixing the basics. Damien Voita, Principal Campaign Manager at AdRoll, has nine years of agency and in-house experience in paid media and integrated campaign strategy. He covers how to optimize media strategy for the holidays, including full-funnel campaigns across the open web for mid-sized brands. He also explains why you shoul… Play episode

How Buyers Actually Find Brands Now
Why Q4 Discovery Now Starts In September
Your office is next door to OpenAI's original headquarters, so does that p…
Was FIFA covering the Levi's Stadium signs the worst brand-visibility deci…
If you were running SEO at eBay today what would you fix first?
Which word survives: SEO, GEO, or AEO?
Rebuilding 2,000 Pages for the AI Search Era
How to Become a Five-Time CMO
When Every Dashboard Is Green and Nothing Works
Building the Context Layer AI Is Missing
Why Your Hottest Accounts Aren't Buying
Have You Read What Your AI Is Sending?
Is the future all about marketing to machines?
The one one marketing workflow to build from scratch using AI
Should companies focus on building their own intelligence layer?
One AI capability marketers are consistently overestimating today
Operationalizing Marketing as AI-tooling evolves
Is AI more like a tool or an operating system?
One piece of marketing technology you think most teams could stop paying f…
One metric acquirers scrutinize that most marketers completely overlook
Changes to how you'll spend a marketing budget
By 2028 the AI tools developers could cost more than the developers themse…
Why Your Data Isn't Changing Your Business Decisions
The marketing workflow that will disappear completely over the next 3 years
What parenting can teach you about leading marketing teams
The mistake almost every conference speaker makes
Let AI agents use your platform or force marketers into your UI?
One AI tool every marketer should be experimenting with right now
How to launch AI-Native Marketing Campaigns
Will CTV merge fully with digital advertising?
How to move marketing budget into CTV
Will AI create more video ads or better video ads?
The biggest misconception marketers still have about CTV
Which live sport is still the most valuable advertising property in Americ…
How CTV Became Performance Marketing’s Next Channel
What's more important in the AI era: trust, traffic, or personalization?
If you could delete one category from the MarTech stack tomorrow, what wou…
What's one thing marketers still believe about websites that won't be true…
What's the scariest part of putting your revenue at risk?
Why LLM visibility is yet another vanity metric, why static websites can't…
The most human skill that becomes more valuable as AI gets better
Are we heading toward a future where brands matter less or more?
One thing marketers should stop doing immediately
Ban this phrase from every AI marketing keynote
Stop obsessing over this marketing metric
Why great marketing is like baking Cookies
The most slept-on product from Adobe that people should be using
This marketing job became more valuable thanks to AI
The most overrated use of AI right now

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