Building Brand Gravity: Attracting People Into Your Orbit

G&S Communications

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Latest Episodes

The AI Strategy Agencies Should Build Now

2/5/2026 • 56 min

AI is just a new tool. It a shift in how work gets done, how brands show up, and how agencies prove value. Anne Green sits down with Aaron Kwittken, Partner and Global Head of AI + Innovation at FGS Global, to trace arc from agency builder to SaaS pioneer to enterprise AI operator. Aaron breaks down why the agentic revolution changes the game, how multi-model s… Play episode

12 predictions that will shape 2026
How to Become a Truly Great Speaker and Presenter
How Agencies Can Close the Strategy vs. Reality Gap
Clarity Wins in a Noisy Year
What Comms Fragmentation Can Do to Trust
What AI Reads Now and Why You’re Missing It
From Earned Media to Earned Attention
Beyond the Acronyms and Acrimony of DEI Today
How Marcomms Teams Are Putting AI to Work
How AI Is Rewriting the Rules of PR
Why Only 1 in 4 Still Trust Businesses to Do Good
Mind the Values Gap: Are Personal and Organizational Values Naturally in T…
Navigating 2025: Essential Trends, Insights and Checklists
Stop Engaging Employees: A Model for Heart-Driven Leadership
Mailbag Episode: Revisiting Season 2 Episodes with Host Anne Green
Leading with Impact: The Essential Role of Business Acumen in Communication
From 313 to 30 Rock (and Back Again): Howard Handler on a Career Building …
Building Brand Gravity: The Evolution of AI-Driven Manufacturing with Kim …
Mastering the Matrix: Communications Strategies for Today’s Global Organiz…
Comms Owns Revenue Too: Critical Insights for Tomorrow’s Communications Le…
Exploring Modern Journalism, AI, and Media Relations with Greg Galant
From The Archive: How AI Shook the Foundations of Ethics and Industry in 2…
The Specifics Matter: Reinforcing Credibility in a Multi-Stakeholder Envir…
Yes, We’re All Creative. Creativity as a Catalyst for Growth and Innovation
Cultivating Inclusion: The Business Case & Beyond.
How AI Shook the Foundations of Ethics and Industry in 2023
Lessons in Leadership: Culture, Values and Client Service
Balancing Tradition and Technology in Agriculture Marketing
Inclusive Innovation: Can AI Narrow the Digital Divide?
Branding 117 Years of “Home”: Coldwell Banker CMO David Marine
Chief: Balancing Brand and Inclusivity in Leadership
Ethics and GenAI in Communications
Journey to a Career in Marketing Communications: Insights from Young Black…
Cultivating & Empowering Black Talent in Marcomms & Advertising: A Convers…
What Brands Need to Understand About Sustainability w/ Rob Jekielek, Manag…
What You Need to Know About Crisis Management w/ Dr. Lashonda Eaddy
To Be a Good Leader, You Have to Allow People to Show Up Without Fear
How Do You Shape How Your Organization is Perceived in the World?
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