Building Brand Gravity: Attracting People Into Your Orbit
G&S Communications
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Journey to a Career in Marketing Communications: Insights from Young Black Professionals
This episode is a follow up to Anne Green’s conversation with Dr. Osei Appiah, Ph.D Professor, School Of Communication at The Ohio State University. Listen to it here. In this episode, Anne interviews three aspiring marketing communications professionals, Rikki Lee Joiner, Michaela Matheney, and Keilah Thompson, who are all students at The Ohio State University (OSU) and members of the Black Advertising and Strategic Communications Association (BASCA). They discuss their personal journeys to majors - and ultimately careers - in marketing communications, the specific areas of work that excite them, and their experiences with BASCA and its impact on their professional development. These students share their excitement and concerns about entering the industry, as well as their thoughts on previous work and internship experiences. They also touch on the issue of bias, the challenges of being the “only one” in a room and in opening doors for others in the Black community, and offer advice for marketing organizations looking to support young Black professionals. Join Anne and her guests as they provide valuable insights into the marketing communications industry and share their thoughts on what it takes to help professionals from traditionally marginalized communities build a successful career in these fields. To make sure you never miss an episode of Building Brand Gravity, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for Building Brand Gravity in your favorite podcast player.
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